Kingslandshop.nl offers the complete range of Kingsland equestrian clothing directly from stock. Kingslandshop.nl is an initiative of Serac. The Kingslandshop.nl Magento online store has been designed and developed entirely by Serac. The online store only shows products that are in stock, and as such offers a real time overview of the available stock. Another important functionality is that product images change when selecting a different colour. Upselling and cross-selling are also possible in the Kingslandshop.nl Magento online store.